HaulGauge
At the automotive tech startup, HallLogic, I was responsible for implementing the HaulGauge brand identity and messaging across various mediums and platforms. When I came in, there were inconsistencies in the visual design, production quality, and messaging. So, with my Swiss-Army-knife of media creation skills and obsession with seamless brand consistency, I got to work creating a unified experience. I redesigned the website and packaging and created an Amazon Storefront page. I produced promotional videos for Facebook campaigns that increased sales by up to 300% as well as all-new instructional videos for each of the device's features and educational videos for YouTube. I also did photography work and carefully selected stock images to be used across all collateral. The product was recently sold to another company.
SANDBAR
My relationship with SandBar began when I was asked by a local startup incubator to take headshots of the creator, Rylee, and photograph her innovative product. While I was taking the photos she said she could really use a multimedia guru, so we set up a meeting for later that week and the rest is history. I brought consistency and a new level of quality to the SandBar brand. I produced dozens of pristine new product photos, a set of concise and creative social media ad videos, and dynamic packaging design.
